Client: The Archaeological Research Institute

Event: ARI Oxbow AdventureTrek and 5K

From the race through the Oxbow Nature Conservancy to the hands-on archaeological challenges and festival celebration, The ARI Adventure Trek & 5K Run created an immersive experience for explorers of all ages to engage in archaeology.

Portón coordinated the planning process for partner outreach, marketing alignment, program implementation, and permitting; and was directly responsible for beverage sponsorship acquisition, vendor and entertainment booking, and run of show and script design.